The term Apeiron comes from Greek and means: "Never reach your limits." The family company values sustainability and produces carefully quality-controlled organic natural cosmetics made with organic, BDIH certified ingredients. Their products do not contain synthetic colours and fragrances, paraffin (mineral oils), parabens and PEG compounds. Apeiron uses ingredients from regional suppliers and only uses recyclable PE/PET/glass packaging. The brand also does not use alcohol or ethanol. The entire catalogue is 95% vegan and fair trade. The products are not tested on animals.