This brilliant-red, aromatic paprika gives food a beautiful colour and a fruity, mild taste. It is indispensable in all kinds of goulash and also tastes great with fish, poultry and lamb dishes. It lends a delicious flavour to spreads, vegetables, soups and cheese.

This paprika is cultivated by organic farmers in the region of Szeged in southern Hungary. The paprika is harvested by hand from mid-September to mid-October. After a ripening phase of 2-3 weeks, they are ground into powder in a stone mill which gives this highly aromatic paprika powder.